You either persist or you fail

Have you ever tried to start a business only to be met with great obstacles and ended up giving up? Did you think it was too hard? Did you think you weren’t good enough?

I’ll tell you something: the way to achieve success is to never give up. You have to persist.
When you’re met with struggles, obstacles, missed sales, lack of traction, you have to persist!

The way to achieve success is to never give up Click To Tweet

Your first shot won’t go through

Your first shot won’t go through. Maybe the second neither. And who knows, even the third one might be a blank!

But that’s how things work. You can’t expect to start a business and be an overnight success!

You can't expect to start a business and be an overnight success Click To Tweet

Ask anyone who’s started a successful business, no matter how big or small. Ask them how it went, what struggles they had to overcome, how many times they heard a no.
Most likely, they’ll tell you how hard it was, how many times they were close to failing even before the business started picking up, but they kept at it, they pushed through each obstacle they met, and they ultimately succeeded.

There’s no straight path to success, never heard of it. It’s more of a mountain trail going up and down, and left and right and you never know what it’s going to be like at the next turn: there could be a gold mine, but there might as well be a fallen tree you need to climb over, else you have to turn back and go back home.

There's no straight path to success Click To Tweet

Unless you persist, you won’t know where success is

Unfortunately, it’s not given to us to know how many times you have to try before you finally achieve success.

And that’s where the problem lies!

If you don’t know how long you have to try before you ultimately succeed, how do you know when to give up?

First of all, if you’ve done your homework, if you’re serious about being an entrepreneur and you know this is what you want to be, giving up is not an option.

Giving up is not an option Click To Tweet

You might have to change your plan a little or maybe shift your goals, but you’re not allowed to give up.

And if you asked me when it would be enough, I would tell you it’s never enough.

Every day you need to do everything you can to move things forward. Every day you need to close a sale, every day you need to promote your business, every day you need to improve your product. One small step at a time.

And you’ll never know, maybe the next small step will be just the one needed to achieve success, or maybe it won’t. It’s not something you can know in advance, which is why the only way to be successful is to keep pushing forward.

And if you take a small step forward each day, you’ll soon find yourself in a better place. You find an obstacle? Then step over it. A potential client says no? Ask another one. Your product just misses a little feature? Add it.

Every day be working on moving your business forward.

And if you’re met with struggle, just push through it, do not give up.

If you take a small step forward each day, you'll soon find yourself in a better place Click To Tweet

There’s always something more you can do

No matter where you stand, there’s always something more which you can do to improve your chances of success.

Maybe you have a great product but you find it difficult to make enough sales to sustain growth: do more marketing!
Make sure you have effective calls to action on your pages. If you haven’t got an email list, start one as soon as possible. If you have a low open rate on your emails, optimize your emails’ subjects. Not enough shares on social networks? maybe you need to make it easier for your audience to share your articles.

On the other hand, you might have a very solid email list and social presence, yet your clients are not talking about your product. What does this mean? It means that your product is not actually solving a pain your customers have or maybe it’s not doing it as best as it could.
In this case, you would need to talk to your client either via email, phone or even better face to face and try to understand why they’re not crazy about your product. Once you’ve gathered enough feedback go back to the drawing board and improve your product.

You have to keep this in mind, because if you have a great sales machine, very convincing landing pages, the most persuasive drip campaign and you basically find it very easy to make a sale, your product has to meet (and possibly exceed) the high expectations that you have created in your clients throughout your sale funnel.

If new clients find out that your product is not as great as you lead them to believe, they will immediately lose trust in your company and at best won’t renew — in case it’s a subscription service — or won’t buy your other products, but at worst they’ll start sharing negative opinions about your product and your company.

Always keep this in mind: sales are important, but you shouldn’t deceive your potential customers!

There's always something more which you can do to improve your chances of success Click To Tweet

The more you stick to it the better you’ll be

I don’t believe in overnight successes.

I don't believe in overnight successes Click To Tweet

They might seem to happen every now and then, but 99% of the time, if you dig into it, you’ll find out that those so-called overnight successes didn’t really happen overnight, but over the course of months if not years…it’s just that you weren’t aware of them.

If you wanted to become a doctor, you wouldn’t expect to buy something like Surgery for dummies, read it and become a surgeon.
You would have to go to Medical School, spend years studying, then years practicing and only after around 10 years you’d be able to call yourself a doctor. And during those 10 years, you’d find lots of challenges and obstacles and you’d really have to keep at it to finally become a doctor.

The same applies to starting a business. You can’t expect to read a couple of articles on how to create an email list, build a product and launch it because there’s much more to it. And you’d really have to dive deep into every nuance of running a business before you have any chance of being successful.

It all start with commitment: you have to commit to persist even in the face of adversities. This is the biggest difference between someone failing and someone running a great business.

You have to commit to persist even in the face of adversities Click To Tweet

What are you doing today to build your business? And what do you plan on doing tomorrow?

Do you want to start a business?

In my career, I started more than 10 businesses, some where great, others not so much and a couple of them failed hard. At 23 I was nominated by BusinessWeek as one of Europe's Best Young Entrepreneurs. It was and still is a great ride and I want to share everything that I learned with you.

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