The Big Moo
2006.12.27
by Seth Godin
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The Art of the Start was more on a technical point-of-view, The Big Moo, instead wants to be an inspirational kind of book.
It features 33 articles of a variable length written by some of the smartest people in the business world.
Instead, of telling you how to have success by imitating others, they try to convince the reader to act differently, because there’s no way one can change the world without acting in a way that’s different from what everyone else is doing.
The book is quite short and I found it a great read. I’d suggest it to anyone interested in business, marketing, or simply interested in being different.
This post was written 1 year, 6 months ago on December 27th, 2006 lunch time.
