The Second Coming of Steve Jobs

by Alan Deutschman
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The Second Coming of Steve Jobs cover I love biographies. No matter who they are about: they’re so fascinating. And this one is a great biography about a great person: Steve Jobs.

What makes it so good is Jobs’s aura of mystery. An aura he put up on purpose, indeed he never talk about his personal life with journalists and when they try to, he will either quickly skate over it or leave the room full of rage.
So the author, Alan Deutschman, had to gather information from present and past friends, employee, colleagues and so on.

What comes out is a very well done portray of this strange figure. It’s neither a good or bad portray. Actually it’s like Jobs himself: good and bad.
Good Steve and bad Steve are both part of the man and equally and cyclically appear every now and then.

No matter if he’s good or bad, he’s a genius in his field, and I really wonder if there’s someone else who can compete with him. Bill Gates’s smart, but he’s not as charming for sure. Ok, Gates’s got more money, but it’s not about money here, it’s about the persona.

A very pleasurable read for Mac enthusiasts, geeks and generally for people who like to read about a great story: how he started, how he stumbled and how he got back.

This post was written 2 years, 7 months ago on December 30th, 2005 mid-afternoon.