Michele Finotto is an Italian entrepreneur. Michele co-founded I am wine, to promote awareness over "real" wine, wines which truly express the terroir and history of their land, and produced by artisans without the use of chemical compounds. He also co-founded 99% fake, a fashion brand rapidly gaining attention thanks to clever marketing and smart products.
Previously Michele founded 16bugs and was co-founder of Wonsys S.r.l., one of the main italian Ruby on Rails development studio.
In 2007, Michele was nominated by BusinessWeek for their Europe's Young Entrepreneurs award. He's been featured in many Italian and international magazines, too.